Advocate Cobrand Consulting provides strategic advisory and hands-on management across the cobrand credit card lifecycle.
Program Management
Expert, ongoing management of your cobrand program to drive growth, profitability, and partner alignment.
Launch Strategy
End-to-end go-to-market planning for new cobrand programs, from value proposition design to customer acquisition modeling.
RFP Management
Rigorous vendor selection process management to secure the best economic terms and capabilities from issuers and networks.
Portfolio Optimization
Data-driven strategies to revitalize existing portfolios, increase activation, drive spend, and reduce attrition.
Contract Negotiation
Expert navigation of complex contract and economic terms to ensure long-term alignment and value capture.
Expanded Approval Strategy
Guidance for brands exploring dual-path or second look underwriting structures that expand customer access while protecting long-term program value.